Fashion Glasses: You won't believe how easy going shopping will be!!

Even though nowadays wearable technology may still be perceived as a complicated concept, and to many, a lot of these ideas might seem unreachable, or even subject to mocking, we have to permanently challenge ourselves by looking for innovating things that may help improve the quality of our lives.

Following our last blog (Google Glass) this week we would like to present you an interesting idea that retailers should seriously take into consideration: Fashion Glasses! Shadowing the same idea of face recognition and Google Glass technology, Fashion Glasses would help people scan other people's clothes so that they can figure out the brand and where that particular (or similar) garment can be bought.

Additionally, a person would be able to easily look at how the garment she has just seen would fit her, since the glasses would have the capacity of projecting a 3D image of the person "wearing" the clothes. 

These technological glasses would be attractive not only to consumers, but also to the whole retail market as this would represent an opportunity for producers to let others know their brand. Big retailers like ZARA could benefit from this technology because it would help boost its online sales, as people would also be able to shop the clothes they have just seen on other people a few minutes earlier. 

Source: Meta 3D glasses

Building up in the same example, ZARA could also generate value to its shareholders and its customers with this new kind of wearable technology, by:

• Saving fitting room’s spaces that could be better used as selling points;
• Allocate the time normally spent in queues (customers will no longer need to wait to go inside the fitting rooms), and instead buy more clothes; or
• Allowing their customers to show relatives in real time his or her picture with the clothes they’re considering to purchase, so that they can receive immediate comments/feedback.

Moreover, with Fashion Glasses, ZARA could also increase its market penetration in the men’s segment. It is a know fact that the average man doesn't like to go shopping. As a result, with this new techie device, men could have a better shopping experience and now be able to say “Hasta la vista…baby” to the endless hours of shopping.

To wrap up this week's blog let's say that prototypes related to this tech device are already being tested as you read this blog. Meta’s prototype is an example of this. Watch the video on their web page (Meta, Augmented Reality Glasses) for a better understanding.

Don’t forget to follow our blog for further news regarding wearable technology!